Business Calculators
Markup Calculator
Set a selling price from cost and a target markup, and see the resulting margin.
Selling price
$67.20
- Profit per unit
- $25.20
- Resulting margin
- 37.5%
- Total profit
- $30,240
How this calculator works
Price = cost × (1 + markup); margin = (price − cost) ÷ price
- markup
- the uplift applied to cost
Example calculation
Illustrative example — not advice
Worked example — the markup calculator as it loads, using the default figures below.
- 01Enter unit cost: $42.
- 02Enter target markup: 60%.
- 03Enter units sold: 1200.
- 04Read the selling price from the results panel: $67.20.
Selling price: $67.20. Profit per unit: $25.20. Resulting margin: 37.5%. Total profit: $30,240.
These figures come straight from the calculator above running on the values listed, so you can retype them and confirm every number yourself. Change any input and the results update immediately. Illustrative only — not a quote, offer or recommendation.
Important considerations
- Discounting erodes margin faster than it erodes markup.
- Delivery and payment processing fees belong in unit cost.
Related calculators
- Profit Margin CalculatorGross, operating and net margin from your numbers.
- Break-Even CalculatorUnits and revenue needed to break even.
- Discount CalculatorDiscounted price and the margin it costs.
- Sales Tax CalculatorAdd or strip sales tax from a price.
- Business Loan CalculatorRepayments and total cost on a business term loan.
- Business Loan Payment CalculatorBusiness borrowing repayments and total cost.
Terms used here
Frequently asked questions
What markup gives a 50% margin?
100%. Doubling the cost is the only way to keep half of the selling price.
Disclaimer
Legamoney calculators are educational tools. Results are estimates based on the figures you enter and do not constitute financial, tax or legal advice.
Last reviewed 2026-08-01